I was born in Antananarivo, Madagascar. My mom is a medical doctor and my dad is a botanist. At the age of seven, my dad’s career took him to St. Louis, Missouri, and my family followed him there. I grew up in St. Louis, and I consider myself a big fan of the St. Louis Cardinals, the St. Louis Blues, and Ted Drewes frozen custard (Bruh!). After high school, I did my undergraduate studies at Saint Louis University, majoring in entrepreneurship and international business. I then attended New York University for a Master of Arts in the music business. While I was in New York, I worked for Sony Music Entertainment and ate lots of New York style cheese pizza. Ultimately, I returned to Saint Louis University for a Ph.D. program in International Business and Marketing, and this is where I like to say my career in academia began. Upon achieving my doctorate, I took a job at John Carroll University, as a tenure-track assistant professor in marketing. After three years at JCU, I moved to Indianapolis to be a marketing professor at Butler University.